NFL’s Superbowl Advertisement Promotes Misandry

The National Football League’s advertisement that aired to over 1 million Americans during the Super Bowl pitted men against women in a humiliating,  abusive, and demeaning way. Is beating up on men our new national pastime? on earth would the NFL think that shaming and humiliating men, and celebrating acts of violence against them, would endear men to women’s flag football? How could the NFL condone and participate in the promotion of growing misandry in our culture? 

Men have changed. Men allow women to judge, supervise, and lead them. Men no longer catcall women in the streets. Men still open doors for women. Men still pay for dates. Men still support women. Men date and marry women who earn less than them. Men work dangerous jobs to support their families. Men make up 92% of workplace deaths. 

Men are dying from despair. They are three times more likely to die from drug and alcohol overdose, suicide, and alcoholic liver diseaseMen make up 80% of all suicides. While men commit suicide at four times the rate of women, they kill themselves at nine times the rate of women after a divorce. 

Women’s response to this epidemic has been to accuse men of being out of touch with their emotions. Women ignore and minimize men’s problems, blame men for all injustice in the world, and pursue their interests instead.

Feminism is not about equality. It’s about pursuing women’s interests. 

Women haven’t changed. The more beautiful a woman is, the more demanding she is. Most women will only consider a man for a relationship if he earns at least as much but preferably more than she does. They demand to earn as much as men but reject men who earn less. Women act as if it were still the 1950s when men made more money, paid for everything, and supported women financially. 

The representation of men in the NFL’s commercial was also outdated. Men are not the dumb thugs portrayed in the advertisement.  Men encourage, respect, and support women. Yet the commercial demeaned men and glorified violence against them. 

The NFL’s Super Bowl advertisement presented men as stupid sexist pigs and it wasn’t funny. It glorified female verbal abuse and violence against men. It harshly ridiculed men. It shamed, humiliated, dehumanized, and emasculated men. 

Did the NFL consider how their advertisement would make men feel? Are men and women so politically divided that we have resorted to female-glorified street fights? Are women so powerful now that we celebrate male beatdowns? 

Men deserve our respect. Men are needed. Men work hard. They build buildings and manufacture goods. They fix things and protect communities. They love their wives and children and would do anything for them. 

Men have learned to treat women justly. It’s time for women to learn to treat men justly.

Men are not stupid sexist thugs. The verbal and physical abuse of men is not funny. The NFL’s advertisement ridicules, demeans, and abuses men. The NFL’s Super Bowl advertisement promotes and condones anti-male sentiment, attitudes, and behaviors. 

Our relationships are suffering and we are politically divided. Men and women are angry. It is harmful to disseminate divisive, anger-fueled, anti-male propaganda. Men are overthrowing the system because they want to return to a time when men were respected, honored, and valued. 

The NFL should issue a public apology. At a minimum, it should clarify that it did not intend to promote misandry, abuse, and violence against men. 

Richard Procida

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Whittier, CA 90604

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